Information we collect when you register and how we use it
Rapid IT are seriously committed to the privacy and security of your personal information. When you order, we need to know your name, e-mail address, delivery address, the credit or debit card number, card’s expiry date and the card’s registered address. This allows us to process your orders and to notify you of the status of your order. We also ask for your telephone number so that we can contact you if there is a problem with your order.
Will Rapid IT disclose the information it collects to outside parties?
We do not sell, trade or rent your personal information to others. Rapid IT may provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third-party vendors, but these statistics will include no personally identifying information.
How do we protect customer information?
Rapid IT use many different industry standard security techniques to safeguard the confidentiality of your personal information. When you place orders or access your account information, you are connected to our secure server. We encrypt your information using SSL (secure socket layers) secure server software before it is sent to us. This ensures that your information can only be read by our secure server and cannot be unscrambled by any outside party. We do not store credit card details nor do we share customer details with any 3rd parties.
Cookies for Site Performance & Site Analytics
a. Session Cookies
We use a session cookie to remember your log-in details for you. We deem this strictly necessary to the working of this website and if these are disabled then various functionality of the site will be broken and you will be unable to place any orders.
b. Persistent Cookies
We use persistent cookies to remember items you have placed in your shopping basket and items you have recently viewed. Again, we deem these strictly necessary for the working of the site and if these are disabled you would be unable to place an order.
c. Google Analytics
We use this to understand how the site is being used in order to improve the user experience. User data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.co.uk/intl/en/analytics/privacyoverview.html
On many of the pages of the site you will see ‘social buttons’. These enable users to share or bookmark certain pages. There are buttons for: Twitter, Google +1, Facebook ‘Like’. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of Rapid IT you should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on IT Part Direct’s site. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting Rapid IT, and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.
External Web Services
We may occasionally use a number of external web services on the Rapid IT site, mostly to display content within our web pages. For example, to display videos we use YouTube. This is not an exhaustive or complete list of the services we use, or might use in the future, when embedding content, but are the most common. As with the social buttons we cannot prevent these sites, or external domains, from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information e.g. number of views, plays, loads etc.
Some emails that we send you have in tracking so that we can tell how much traffic those emails send to our site. We use this information to understand open and click rates on our emails to try and improve them. You can opt out of receiving these emails, should you wish to, via the “My Personal Details” page when logged in.
Blog Comments & Reviews
In order to leave a comment on our blog or review a product you have to give us your name and email address. We require name and email addresses for quality control purposes.
Will Rapid IT disclose the information it collects to outside parties?
We do not sell, trade, or rent your personal information to others.
How do we protect customer information?
Rapid IT use many different industry standard security techniques to safeguard the confidentiality of your personal information. When you place orders or access your account information, you are connected to our secure server. We encrypt your information using SSL (secure socket layers) secure server software before it is sent to us. This ensures that your information can only be read by our secure server and cannot be unscrambled by any outside party. Furthermore, all information is collected lawfully and in accordance with the Data Protection Act 1988, registration no: PZ6599797.
Safe Shopping Guarantee
As a security guarantee, Rapid IT will cover the first £50 of any fraudulent use of your credit or debit card that results through no fault of your own from purchases made on the website. Your card company should limit any liability to yourself to £50 maximum.
What we collect
We may collect the following information:
contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at email@example.com
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Rapid IT Ltd, Wyre Street, Padiham, BB12 8DF.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
List of cookies we collect
The table below lists the cookies we collect and what information they store.
COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.